New Life by Auchan


The company is testing a new model for selling textiles as part of a circular economy. The project is implemented in Krakow and Warsaw.

A new life by Auchan is a response to the expectations of customers who are interested in responsible use of clothing and buying branded, used clothing at discount prices. The project is based on the principles of circular economy - repair, reuse and recycling, and is an important step in continuing Auchan's efforts to reduce environmental impact by reducing water consumption and reducing its carbon footprint.

- We must remember that only a small percentage of textiles worldwide are recycled. Polish customers more and more often want to have a real impact on the environment, e.g. by using products for a longer time, make conscious choices, and also look at fashion from an ecological point of view. The possibility of buying used clothing from well-known and respected brands fits perfectly in this trend. The New Life by Auchan concept is also an important element of the Auchan 2022 strategy. We believe that our clients will positively accept our proposal, the first opinions are very encouraging - says Radosław Dac, Product Director of Auchan Retail Polska.

The Nowe Życie by Auchan project is currently being piloted in five hypermarkets: Warszawa Jubilerska, Warszawa Wola, Katowice Reńców, Kraków Bronowice and Kraków Bora. There are plans to extend the project to other hypermarkets in the second half of the year.

The project includes clothes from brands such as Tommy Hilfiger, Guess, Ralph Lauren, Calvin Klein, H&M, Pepe Jeans, Mango, Zara, Nike, Adidas, Abercrombie & Fitch, Jules and Massimo Dutti. The New Life by Auchan offer includes women's, men's and children's clothing, including: t-shirts, dresses, skirts, shorts, shorts, pants, polo shirts, shirts, blouses, overalls and sweatshirts. Prices range from PLN 7 to PLN 35 depending on the product group.

The New Life by Auchan concept is part of the CRS strategy defined in the #Auchan 2022 project. Through the partnership with Patatam, established in France in February 2020, Auchan Retail aims to achieve the following goals:

meeting new consumer expectations by joining the concept of the circular economy and making the offer of used products available
reducing the carbon footprint by offering second-hand textiles refreshing the offer proposed in hypermarkets through cooperation with specialists who together with customers contribute to a responsible approach in consumption.